Middle East conglomerate Majid Al Futtaim came to us with a problem. How could they capture all five of their key CEOs to be part of meaningful, stand-out content in just a couple of days at the busy World Economic Forum in Davos? Not only did each stakeholder have an already packed schedule, but options for capturing content were extremely limited.
So, we created a team of six on the ground and another four at our London HQ, to shoot, edit and deliver fast-turnaround video, photography and bespoke social media elements.
Content publish was timed to when each CEO spoke at key WEF events and to compliment the delivery, we also helped launch an exclusive product with global music superstar, will.i.am.