Throughout 2022, Starstruck has been working alongside Shell and Scuderia Ferrari to create a series of informative and visually impactful films around the subject of decarbonising motorsport.
Shot on the ground at Ferrari in Maranello, this beautiful content explores the innovation behind the Shell and Scuderia Ferrari partnership, including the creation and supply of a 10% Biofuel for the 2022 F1 Season.
This new race fuel, which Shell sources from its joint venture with Raizen, contains up to 10% of 2nd generation bioethanol and is made from sugarcane waste.
Our services included the end-to-end production of the hero film, plus a raft of global social assets specifically re-versioned for each key territory. In addition to location shooting abroad, the project included incredible 3D animation elements and stunning Formula 1 race car livery renders. With insights from Laurent Mekies, Head of Strategy and Sporting Director of Scuderia Ferrari, Paulo Côrte-Real Neves of Raizen and Valeria Loreti from Shell, we have been both delighted and fascinated to explore how this new, more sustainable race fuel works…
