Reaching Customers During Covid Lockdown

Virgin Money came to us to answer the quandary of how to remain visible to its customers despite not being able to open any of its branches during the 2020 coronavirus lockdown. While TV advertising would have been a good option, the brand wanted to give something back in the shape of helpful advice and tips.

We helped the brand create ‘Virgin Money Live’, a series of broadcasts across social media, covering customer questions about everything from travel advice to credit card debt, helmed by a crack team of experts.

To ensure the best experience for both the brand and its customers, we advised on an ‘as-live’ solution for this project. Because of the limitations on production at the time, we sent ‘home kits’ to all contributors and our bespoke ‘control room in the cloud’ enabled us to produce everything completely remotely.