WWE’s biggest showcase event, WrestleMania, happens just once a year and in 2023, their two night extravaganza, live from Los Angeles to a combined crowd of 160,000, was the biggest yet!
To mark the occasion, WWE and their official UK broadcast partner TNT Sports (formally BT Sport) called upon Starstruck to produce the ultimate brand activation for British fans, the Official WrestleMania 39 Watch Party!
Marketed through Starstruck’s own long-running WWE fan-cast ‘Gorilla Position’ (the biggest WWE podcast and live event series in the UK) we opened up our studio space in Shoreditch, East London to fans where they enjoyed all the action and drama from WrestleMania on the big screen.
In addition to creating and producing the event, which included a live quiz, competitions, merchandise giveaways and physical branding, plus AV and lighting design throughout, we also collaborated closely with WWE’s magnificent production staff on the ground in LA, feeding live shots from our venue into the main WrestleMania broadcast, viewed by a global audience of millions.
Providing an end-to-end solution for our clients, Starstruck also brokered deals with brand partners for the evening; 2K Games, Pizza Hut and Tussle Beer, who provided the food, beverage and video game stations for fans who enjoyed the festivities for 8 hours straight during their favourite weekend of the year.
