Helping the World’s Biggest Student Competition Make the Future

Shell Eco-marathon is a global academic programme focused on energy optimisation and one of the world’s leading student engineering competitions. Over the past 35 years, the programme has brought to life Shell’s mission of powering progress by providing more and cleaner energy solutions. The global academic programme brings together Science, Technology, Engineering and Maths (STEM) students from across the globe to design, build and operate some of the world’s most energy-efficient vehicles.

Working with Shell since 2016, Starstruck has enjoyed developing new, innovative, social-first ways of capturing content that push past the standard ‘track-side’ event coverage. The emphasis being to invite the audience into what Shell is up to without having to assume prior knowledge – especially important when dealing with paid social media.

When COVID brought in-person festivals to a screeching halt, Starstruck implemented and executed creative ways to produce remote-captured content around their ‘Off-Track’ season, keeping the challenges and values of the student competition alive but in a safe, completely virtual way.

Away from Shell Eco-marathon, our responsibilities as a Shell agency include live and fast-turnaround content creation for the brand’s owned and earned channels, working on strategy with the global CoEs and booking, honing and developing talent, both on screen and behind the camera. We won three Cannes Lions for our work on the 50 Nights in Kenya project, where together with agencies like Edelman and JWT, we created over 100 pieces of content to celebrate Shell’s investment in the startup GravityLight.

As well as Shell’s own activations, we also undertake content at global events where Shell is a sponsor, speaker or guest, to ensure Shell still owns the conversation. For example SEMA Las Vegas, Web Summit, One Young World and Offshore Northern Seas.