Healthcare giants Johnson & Johnson (J&J) wanted to enter the live social space with a series of in-depth interviews focusing on colorectal surgery, research, training and best practice. Whilst J&J had the editorial capacity to deliver a series in-house, they required an external partner to bring an elevated technical solution that delivered the gloss and expertise of a TV broadcast.
With our expertise in live TV and digital broadcasting, our production team set-up a ‘live newsroom’ on-site, with our technical director based in Starstruck’s central London broadcast centre, ensuring the right delivery to the right channel at the right time.
The full end to end project management included multi-camera, graphics and editorial production which was promoted across Twitter to reach the brand’s intended audience. The first in the fully live broadcast series exceeded all expectations, attracting almost 30,000 live viewers across the UK and a huge amount of live interaction from the audience.
The COVID-19 pandemic paused the planned series but to ensure that J&J were able to continue with #ColorectalLive, Starstruck provided them with a completely virtual solution that adapted to the lockdown restrictions.
Using our bespoke virtual broadcast centre, we delivered an elevated virtual experience, with the second episode coming live from Newcastle, UK and Munich, Germany. The series, now up to episode 18, has been rolled out in other markets. Sandy Phillips, Marketing Director at J&J Medical Devices, commented: “Starstruck is setting the standard for future comms”