At the start of lockdown in 2020, Fearne Cotton and her team were faced with a tough decision: cancel her forthcoming wellbeing festival ‘Happy Place’ and face losing huge momentum in the brand’s crucial second year, or embrace the challenge of creating it virtually?
Along with talent agency YM&U, Starstruck facilitated a full virtual festival experience with the aim of reaching more people than the physical festival could, and engaging a new audience for the growing brand. Starstruck worked across more than 150 pieces of event content, all held within different tepees on a virtual festival site, allowing visitors to navigate through an impressive schedule of celebrity talks, fitness and mindfulness workshops, plus children’s book read-alongs and live cooking demos.
Our multi-camera set-ups ensured heightened production value for our remote contributors, while our bespoke best-practice guides, expert post-production, beautiful graphics and a quick thinking production team meant we navigated every hurdle, producing a high volume of work with teams and talent dotted around the world.