Starstruck has been British Airways’ production agency of choice since 2014, creating fast-turnaround content for the airline’s in-house PR team and reminding travellers around the world of Britain’s beloved flag carrier. Specialising in human-interest stories, we produced the ‘BA Magic’ series which culminated in #BAMagic100, celebrating a milestone in aviation, the airline’s centenary.
We were tasked with creating a series of ‘surprise and delight’ films to sit on British Airways’ social channels and to be made available in-flight. The videos followed deserving customers with incredible, life-changing experiences that our film crews captured, documentary-style, helping bring the airline’s signature customer service and style to life.
The BA Magic series generated unprecedented social engagement, a huge surge in positive brand sentiment and garnered millions of organic views across a run of 8 films, the highest in the brand’s history.