When Bulk Powders were looking for a heavyweight creative campaign embodying energy, passion and focus, it was Starstruck that packed a serious punch.
Stepping into the ring to help promote their nutrition and wellness range was World and 2012 Olympic heavyweight boxing champion, Anthony Joshua. Our team stepped up to the challenge of creating stunning, fast turnaround content – including a licensed drone shooting impressive rooftop visuals in Central London – while going head-to-head with a tight schedule.
The campaign delivered impressive results, with each of the digital and commercial spots underlining a key message: train like a champ and you can achieve greatness too. The launch was supported with earned media interviews placed with key lifestyle media partners.