Monsoon-like weather conditions, the biggest air traffic control outage in the UK for a decade… and 225 interviews to capture with 68 different media outlets from around the world. Starstruck love a challenge!
Working with our client, Prime Video, Starstruck facilitated the mammoth production of their Global Press Junket in Prague for the second season of one of their biggest franchises, The Wheel of Time. Aiming to drive awareness for the core fans and a wider audience ahead of the new series launch, Starstruck worked closely with Prime Video and DDA PR, to help bring to life a first-of-its-kind hybrid activation that reinvented how press and influencers are engaged. In under 6 weeks, this creative collective developed, finessed and delivered a completely bespoke experience for press from 13 international locales including Australia, Brazil, France, Germany, India, Mexico, Spain and the U.K.